Interpretation of Entrepreneurial Strategies in Small Businesses

Yes, undeniably, developing economies have a large number of small businesses. Their contribution to economic growth is often praised, yet many of them still struggle to survive. They stretch, they bend, and sometimes they break. It is fair to say that owners and managers also have an important role to play in navigating this struggle. They need to use approaches that support the development and sustainability of their businesses.

However, understanding entrepreneurial strategies is not always easy. Entrepreneurship has many sides, and these strategies must be developed and applied in environments that are often volatile and unpredictable. Still, when these strategies are clearly understood, they help owners and managers, especially in developing economies, design and implement actions that can strengthen the competitiveness of their businesses.

This book provides clear explanations of key entrepreneurial strategies, including innovation, risk-taking, marketing, knowledge management, and networking. By breaking these ideas into simple, practical guidance, the book supports small business owners and managers in making informed decisions that can improve their chances of growth and long-term sustainability.

ABOUT THE AUTHOR

Kafigi Jeje is a Senior Lecturer in the Department of Business Management at the Institute of Accountancy Arusha in Tanzania. From November 2022 to October 2025, he served as a Research Associate at the DHET-NRF SARChI Chair in Entrepreneurship Education, University of Johannesburg, and from October 2023 to September 2025, as a Postdoctoral Research Fellow at the Faculty of Economic and Management Sciences, North-West University, South Africa. He earned his PhD (Management) from the University of KwaZulu-Natal, South Africa. Jeje’s research focuses on entrepreneurial strategies, growth strategies, innovation, and the business environment.